VAMFF London

London Calling

Our CEO Graeme Lewsey visited London last week with Festival Chairman, Laura Anderson, where they hosted a special “Welcome Reception” at the Australian High Commission.

Graeme and Laura braved the cold to bring Melbourne and the Festival’s dynamic fashion and culture to London’s most influential industry and fashion power players.

A group of distinguished guests (including Yasmin Sewell, founder of Etre Cecile and Martin Newman plus a host of great British retailers and business including Debenhams, Selfridges and Burberry) heard from the Hon. Alexander Downer, AC Australian High Commissioner to the United Kingdom, along with Graeme and Laura.

And there was only good news to report – The City of Melbourne has emerged as Australia’s leading retail shopping destination with 30% more retailers than any other Australian city and continuing demand for more. Melbourne retail is surging with annual sales dwarfing those of Hong Kong, Los Angeles, Paris and Singapore and 9.2 million tourist shoppers in the last year.

As well as launching the 2015 Festival, the launch of an exciting new initiative was announced. The Australia UK Fashion Alliance was launched that will see the Festival and its Board foster further cross cultural development of our creative industries into the future.

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